NEUROPRICING LAB. How do we get out of the price war?

An intensive, interactive workshop on neuropricing, hosted at Hotspot Workhub, Calea Grivitei 82-98, Bucharest, on 11 November 2026, starting at 8:30. It is intended for professionals who want to understand how willingness to pay is built and how price sensitivity can be reduced without a discount war. It is aimed at people in marketing, sales and customer experience, and at entrepreneurs.

The programme starts at 8:30 with a meet & greet and networking. From 9:00 to 10:30 comes Part I, on what happens in the buyer's mind, the mechanisms of neuropricing, the map of techniques by industry and the myths that push companies into the price war. After the break from 10:30 to 11:00, Part II (11:00–12:30) deals with diagnosis: why customers say "It's too expensive!", what people really buy and the diagnosis of price sensitivity.

After the networking lunch (12:30–13:15), Part III (13:15–15:00) applies neuropricing to real challenges, with the NeuroPricing Canvas, the "Worth It" Story exercise and a final challenge. Between 15:00 and 15:30 come the conclusions and the personal action plan. Details: www.facebook.com/events/2150263352264913