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VERSION:2.0
PRODID:-//Haiundeva//Evenimente//RO
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:daacd55a-c41a-45ca-a371-2be163d12cf8@haiundeva.ro
DTSTAMP:20261110T013934Z
DTSTART:20261111T063000Z
DTEND:20261111T083000Z
SUMMARY:NEUROPRICING LAB. How do we get out of the price war?
DESCRIPTION:An intensive\, interactive workshop on neuropricing\, hosted at
  Hotspot Workhub\, Calea Grivitei 82-98\, Bucharest\, on 11 November 2026\
 , starting at 8:30. It is intended for professionals who want to understan
 d how willingness to pay is built and how price sensitivity can be reduced
  without a discount war. It is aimed at people in marketing\, sales and cu
 stomer experience\, and at entrepreneurs.\n\nThe programme starts at 8:30 
 with a meet & greet and networking. From 9:00 to 10:30 comes Part I\, on w
 hat happens in the buyer's mind\, the mechanisms of neuropricing\, the map
  of techniques by industry and the myths that push companies into the pric
 e war. After the break from 10:30 to 11:00\, Part II (11:00–12:30) deals
  with diagnosis: why customers say "It's too expensive!"\, what people rea
 lly buy and the diagnosis of price sensitivity.\n\nAfter the networking lu
 nch (12:30–13:15)\, Part III (13:15–15:00) applies neuropricing to rea
 l challenges\, with the NeuroPricing Canvas\, the "Worth It" Story exercis
 e and a final challenge. Between 15:00 and 15:30 come the conclusions and 
 the personal action plan. Details: https://www.facebook.com/events/2150263
 352264913/\n\nhttps://haiundeva.ro/en/bucuresti/events/neuropricing-lab-cu
 m-iesim-din-razboiul-preturilor-daacd55a
LOCATION:Hotspot Workhub\, Calea Grivitei 82-98
URL:https://haiundeva.ro/en/bucuresti/events/neuropricing-lab-cum-iesim-din
 -razboiul-preturilor-daacd55a
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